Audio Pronunciation: (sur·vey)
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- Plural: surveys
- The terms survey and social survey are used interchangeably in a sociological context.
- Using surveys as a research method is called survey research.
- Also called:
- social survey
- survey method
- survey research
- “[R]esearchers frequently select a representative sample (a small group of respondents) from a larger population (the total group of people) to answer questions about their attitudes, opinions, or behavior” (Kendall 2006:31).
Kendall, Diane. 2006. Sociology in Our Times: The Essentials. 5th ed. Belmont, CA: Thomson/Wadsworth.