qualitative research

(noun) “A set of research techniques in which data is obtained from a relatively small group of respondents and not analyzed with statistical techniques” (Wiktionary n.d.).

Example: An ethnography.

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Usage Notes:

  • Plural: qualitative researches
  • Qualitative research is compared and contrasted with quantitative research.
  • Qualitative research is viewed as holistic whereas quantitative research is viewed as reductionistic. However, qualitative and quantitative research are complementary not contradictory.
  • Also termed:
    • qualitative data analysis
    • qualitative method
    • qualitative research method
    • qualitative sociology

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Wiktionary. n.d. s.v. “qualitative research.” Retrieved November 29, 2013 (https://en.wiktionary.org/wiki/qualitative_research).