(noun) Systematic analysis of forms of communication to identify and study patterns and themes.
- Analyzing birthday cards to understand age norms.
- Reading men’s fitness magazines to discover patterns in their portrayals of men.
- Recording conversations between physicians and patients to discern the relations of power between the two parties.
- Watching various television shows from different eras to determine how minorities are depicted.
Audio Pronunciation: (con·tent a·nal·y·sis)
Download Audio Pronunciation: content analysis.mp3
- Plural: content analyses
- Content analysis provides a way to investigate what people say, see, hear, and write.
- Content analysis can help identify underlying biases, intents, and meanings.
- Any time of of communication can be analyzed and are referred to as artifacts. Examples include art, books, magazines, movies, television shows, textbooks, and websites.
- There are numerous specialized types of content analysis such as ethnographic content analysis and qualitative content analysis.
- Word origin of “content” and “analysis” – Online Etymology Dictionary: etymonline.com
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How to Cite the Definition of Content Analysis
ASA – American Sociological Association (5th edition)
Bell, Kenton, ed. 2013. “content analysis.” In Open Education Sociology Dictionary. Retrieved January 19, 2019 (http://sociologydictionary.org/content-analysis/).
APA – American Psychological Association (6th edition)
content analysis. (2013). In K. Bell (Ed.), Open education sociology dictionary. Retrieved from http://sociologydictionary.org/content-analysis/
Chicago/Turabian: Author-Date – Chicago Manual of Style (16th edition)
Bell, Kenton, ed. 2013. “content analysis.” In Open Education Sociology Dictionary. Accessed January 19, 2019. http://sociologydictionary.org/content-analysis/.
MLA – Modern Language Association (7th edition)
“content analysis.” Open Education Sociology Dictionary. Ed. Kenton Bell. 2013. Web. 19 Jan. 2019. <http://sociologydictionary.org/content-analysis/>.