Definition of Content Analysis
(noun) Systematic analysis of forms of communication to identify and study patterns and themes.
Examples of Content Analysis
- Analyzing birthday cards to understand age norms.
- Reading men’s fitness magazines to discover patterns in their portrayals of men.
- Recording conversations between physicians and patients to discern the relations of power between the two parties.
- Watching various television shows from different eras to determine how minorities are depicted.
Content Analysis Pronunciation
Syllabification: con·tent a·nal·y·sis
- American English – /kAHn-tent uh-nAl-uh-sis/
- British English – /kOn-tent uh-nAl-i-sis/
International Phonetic Alphabet
- American English – /ˈkɑntɛnt əˈnæləsəs/
- British English – /ˈkɒntɛnt əˈnæləsɪs/
- Plural: content analyses
- Content analysis provides a way to investigate what people say, see, hear, and write.
- Content analysis can help identify underlying biases, intents, and meanings.
- Any form of communication can be analyzed and are referred to as artifacts. Examples include art, books, magazines, movies, television shows, textbooks, and websites.
- There are numerous specialized types of content analysis such as ethnographic content analysis and qualitative content analysis.
- Qualitative Research Resources – Books, Journals, and Helpful Links
- Quantitative Research Resources – Books, Journals, and Helpful Links
- Word origin of “content” and “analysis” – Online Etymology Dictionary: etymonline.com
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Cite the Definition of Content Analysis
ASA – American Sociological Association (5th edition)
Bell, Kenton, ed. 2013. “content analysis.” In Open Education Sociology Dictionary. Retrieved April 1, 2023 (https://sociologydictionary.org/content-analysis/).
APA – American Psychological Association (6th edition)
content analysis. (2013). In K. Bell (Ed.), Open education sociology dictionary. Retrieved from https://sociologydictionary.org/content-analysis/
Chicago/Turabian: Author-Date – Chicago Manual of Style (16th edition)
Bell, Kenton, ed. 2013. “content analysis.” In Open Education Sociology Dictionary. Accessed April 1, 2023. https://sociologydictionary.org/content-analysis/.
MLA – Modern Language Association (7th edition)
“content analysis.” Open Education Sociology Dictionary. Ed. Kenton Bell. 2013. Web. 1 Apr. 2023. <https://sociologydictionary.org/content-analysis/>.