McDonaldization

(noun) “[T]he process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of world” (Ritzer 2015:1)

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Usage Notes:

  • Coined by George Ritzer (born 1940) in The McDonaldization of Society (1993). Ritzer’s work is currently in the 8th edition, recently updated to discuss new social movements related to McDonalization of society.

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 References

Ritzer, George. 2014. The McDonaldization of Society. Los Angeles. Sage.