mores

(noun) Socially approved norms or standards of moral and ethical behavior.

Example: In some societies, premarital sex, incest, desecration of religious symbols, and murder.

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  • “Since mores . . . are based on cultural values and considered to be crucial to the well-being of the group, violators are subject to more severe negative sanctions (such as ridicule, loss of employment, or imprisonment) than are those that fail to adhere to folkways. The strongest mores are referred to as taboos.” (Kendall 2006:56).

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References

Kendall, Diane. 2006. Sociology in Our Times: The Essentials. 5th ed. Belmont, CA: Thomson/Wadsworth.