(noun) “[T]he process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of world” (Ritzer 2015:1)
Audio Pronunciation: (mc·do·nald·i·za·tion)
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- Coined by George Ritzer (b. 1940) in The McDonaldization of Society (1993). Ritzer’s work is currently in the 8th edition, recently updated to discuss new social movements related to McDonalization of society.
- clear division of labor
- explicit rule
- Iron Rule of Oligarchy
- Weber, Max
Ritzer, George. 2014. The McDonaldization of Society. Los Angeles. Sage.